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Influencer Analysis is a competitive communication service from 123 Social Media.
Through expert analysis, proprietary methodology, and cutting-edge tools, we provide actionable communication plans for interacting with the right people at the right time.
In a nutshell: we help corporations know who to interact with.
Thought Leaders Industry Reviewers
Consumer Groups Top Bloggers
Investors Competitors Employees
About
Our team has mapped out thousands of influencers and successfully leveraged those resources to benefit our clients on a variety of projects. Every member of our team has a decade or more of online business experience, allowing us to ask the right questions to implement successful strategies.
- New product launches.
- Event planning, ranging from conference attendance to nationwide road tours.
- Competitive research, business intelligence and market analysis.
- Investor targeting, market shift outreach and IPO / public communications
- Journalist relations, providing actionable data for global converage
What is an Influencer?
An influencer is an individual who has above-average impact on a specific niche process.
Influencers are normal people, who are often connected to key roles of media outlets, consumer groups, industry associations or community tribes. Influencers may or may not be aware of your company, but represent control of an audience segment that is important to your business.
Such individuals are not simply marketing tools, but social relationship assets. They may be the person responsible for affecting key contracts, supporting new product releases, or part of a resource pool that increases market awareness and industry shifts before they happen.
In the end, influencers are a key type of evangelist for your company.
Can they help me?
Influencers offer new lines of communication. Within social networks existing both online and in the real world, influencers represent points of impact in a calm palm that can carry the ripple effect across the entire audience pond. They therefore offer an economy of scale for reaching larger groups when broadcasting a message, while also offering an aggregation point of popular opinion and market conditions by utilizing existing personal networks to gather intelligence.
Influencer Analysis clients use these capabilities in a variety of ways:
- Creating new channels of marketing outreach
- Creating fast to market user test groups
- Locating internal channel supporters (employees, executives, family, friends)
- Increasing sales conversion by understanding conversion funnels
- Refining marketing messaging with industry insight
- Locating supporters for future shifts in marketplace
Who are Influencers?
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Our influencer analysis identifies these high-priority individuals ranked against specific project and business objectives, with tactical input regarding outreach strategies for creating strong support channels that can be activated when the situation calls for action.
Our Influencer Process
The Influencer Analysis process is six to twelve weeks long, covering three major phases:
- Process and goal mapping: in this stage we work with decision makers to create the proper list of needs vs. wants, keeping business goals top priority.
- Data collection and influencer ranking: using all of our amazing tools and insight, we scour through the billions of data points and probe into resource pools to identify and qualify top candidates.
- Strategic plan and training handoff: we take the qualified list of influencers, scale against internal and external project capabilities, and create a framework for connecting.
The end result of our process is a detailed influencer guide, providing the information needed to reach the top 25 to 200 individuals pertinent to project goals. This includes the identification of unique assets for each influencer, noting areas of opportunity and risk associated with each individual.
Typical influencer guides cover ten to fifteen general criteria of scoring, with an additional five to ten industry and project specific criteria established during our process and goal mapping phase.
These guides are often used as strategic launching points for both short term tactical projects, as well strategic resources for long term business goals.
